Eight Session Producing Course


The art of producing for film, television & digital


This unique industry-led, hands-on, short course introduces you to the process required to produce film, television and on-line screen content.

Across 8 x 2.5 hour themed sessions, you will be given a guided overview of the sometimes mysterious pathway from ‘back of an envelope’ idea to script development, pitching, financing, filming and marketing of screen content.

A common misconception imagines the producer as a “cigar-chomping”, wealthy, ruthless Studio Mogul. The reality of producing in Australia is somewhat different. The producer sits at the intersection between the ‘Show’ (Creative) and ‘Business’ (Financial) of any film, television or digital project. Show Me the Business offers insider information and insights, along with practical advice into what a producer actually does, and what is required to succeed as a producer in the Australian screen industry.

Course Outline

Session 1: Concept and Script Development – How the Producer can work with the Writer and /or Creator to provide an environment in which the concept can be developed into a script, and the script can reach its best potential.

Session 2: The Market and the Audience – Identifying Australian and/or International audiences. Connecting a project to a specific market, and the people who will pay for it.

Session 3: Pitching – What is a good pitch? How to sell the idea in a way that makes it attractive to the buyer.

Session 4: Rights and Contracts – An overview of the many aspects of rights, contracts and entertainment law as they apply to the complexities of film, television and digital production. Includes input from a practicing Entertainment Lawyer

Session 5: Budgeting and Financing – How to budget a project. How to raise the finance for it. Differences between film, television and on-line. Covers Finance Plans, Producer Offset ,Recoupment and pathways to Profit.

Session 6: Working with Creative teams – the secret of a successful production is effective collaboration, and the Producer is at the heart of establishing the way people work together. Includes input from Directors/ Writers on their relationship with Producers.

Session 7: The Production ProcessA step-by-step insight into how a project is made, and the Producer’s role along the way. In the form of a Case Study of an actual production.

Session 8: Holding the Creative Vision –In the frantic pace of production, how to keep sight of what is really important, and finish the project on time, on budget, with no slipups, in a way that holds true to the original vision.

Cost: $880 incl. gst

 Dates: Tuesdays 7.00pm – 9.30pm  February 21st – April 11th 2017


For further information feel free to contact Ruby Entertainment:

Email: office@rubyentertainment.com.au

Phone: (03) 9495 6209

(Before enrolling  – please read Terms and Conditions here)



Special Offer

 Participants who complete the 8 week course have the opportunity to book a one-on-one Consultation with Ruby Entertainment for an intensive Industry assessment and feedback session for a particular project. Normally $1100 ( for a project assessment, plus detailed feedback and industry advice – 4 hrs approx) under this special offer the consultation costs just $715 incl. gst .

On going consultancy is also available.

Enquiries welcome at anytime via email to office@rubyentertainment.com.au